Case Study: Success on Wheels - How We Helped Harrison Healthcare Increase Trip Bookings by 150%

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Overview

Harrison Healthcare, a newly established NEMT provider in south New Jersey, faced the challenge of building a robust client base in a competitive market. They sought the expertise of Atlatl Agency to develop a comprehensive digital marketing strategy that would enhance their online presence and increase trip bookings.

The Challenge

As a new player in the NEMT  industry, Harrison Healthcare needed to establish its brand quickly and effectively. Their primary goals included:

• Increasing Trip Bookings: They aimed to boost their client roster significantly through effective lead generation strategies.
• Increase Private Pay Trips: Harrison needed to diversify their trip volume so that they are less reliant on low paying broker trips.
• Building Online Visibility: With a new website launch, they required a strategic approach to search engine optimization (SEO) to compete against established NEMT  providers.

The Solution

At Atlatl Agency, we implemented a multi-faceted digital marketing strategy tailored to Harrison’s needs:

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1. New Branding:
   • We created a beautiful new brand that visually is appealing and clearly communicates their services and unique offerings.
   • We created new messaging that tells Harrison’s unique story and compelling commitment to service in their community.

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2. Comprehensive SEO Strategy:
   • Conducted in-depth SEO research including competitive analysis, content gap analysis, and keyword research.
   • Developed an on-page and technical SEO plan focused on increasing visibility on search engine results pages (SERPs).

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3. Targeted Google Ads Campaigns:
   • Created a well-structured Google Ads campaign based on trending search terms and location-specific needs.
   • Focused on high-converting keywords that aligned with Harrison Healthcare’s services. e.g.some text
     1. “NEMT Rides in New Jersey”
     2. “Book New Jersey NEMT Trips”

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4. Revamped Social Media Advertising:
   • Redesigned the Meta Ads strategy for Facebook and Instagram to reach a broader yet relevant audience.
   • Tested various ad formats and messaging to optimize engagement and conversion rates.

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5. Engaging Content Creation:
   • Developed informative blog posts and resources that established Harrison as an authority in medical transportation, driving organic traffic.

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Results that Speak for Themselves

The results of our collaborative efforts were nothing short of remarkable:

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• 150% Increase in Patient Bookings: Harrison Healthcare saw a significant rise in patient bookings within six months of implementing the new strategies.
• 1,750% Increase in Social Media Conversions: By optimizing their social media campaigns, we achieved an extraordinary increase in conversions while reducing the cost per lead by 68.6%.
• 99.8% Growth in Organic Users: The strategic SEO initiatives resulted in nearly doubling the number of new users from organic search within the first six months post-launch.

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Conclusion

Harrison Healthcare's partnership with Atlatl Agency not only increased their trips  by 150% but also solidified their position as a trusted provider in the NEMT sector. Our tailored approach combined with ongoing optimization efforts allowed them to thrive in a competitive landscape.

Ready to experience your own success story? Let Atlatl Agency help you accelerate your NEMT business with our expert website solutions!

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